How Ordinary Americans Began Investing in Stocks

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How investing became accessible to everyday people

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Until recently, the stock exchange was perceived as the arena of affluent businessmen and professionals in the field of finance. Purchasing shares was time-consuming and costly, meaning that the average family did not bother to do so. Technological evolution, increased availability of information and new financial services over a period of time offered the opportunity to millions of ordinary people. Saving eventually became commonplace, providing a new way for many to save and plan for tomorrow.