The Own-Brand Test: Which Supermarket Basics Actually Beat the Big Names

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The Own-Brand Test: Which Supermarket Basics

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Own brands at supermarkets have made a tremendous leaping stride and in many ways are better, if not better known, in terms of taste, quality and value. Many consumers are finding that they can enjoy a favorite dish for less money, whether it's a staple food item or a frozen meal. There are some items which everyone has to have and that are consistently high on the list for good quality, although of course personal tastes and requirements will always be a factor. The following are supermarket must-haves that differentiate from their popular counterparts.