From Desert to Blueprint: Inside the Rise of ‘Dubai-it’ as a Global Model
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From Desert to Blueprint: Inside the Rise of ‘Dubai-it’ as a Global Model
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Dubai has just done something only a handful of places ever manage: turned its own name into a verb. The newly launched ‘Dubai-it’ campaign, championed by Sheikh Mohammed bin Rashid Al Maktoum, attempts to bottle decades of rapid transformation into a single transferable philosophy. From Riyadh to Rwanda, policymakers are increasingly asking how to replicate it. Here is what ‘Dubai-it’ actually means, where the idea comes from, and why the rest of the world is paying such close attention.