This Local Festival Just Became a Nationwide Sensation

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Festival Just Became a Nationwide Sensation

It Looked Like Every Other Small Town Festival at First

The Video That Put It on Every Feed at Once

What Makes This Festival Actually Worth Traveling For

The Town Had to Adapt Faster Than Anyone Expected

The Local Economy Transformed Around the Festival

Visitors From Thirty States Have Now Made the Trip

The Organizers Are Still Processing What Happened to Them

What Other Small Towns Are Taking From Its Story

The Best Events Were Never Trying to Be Famous

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It started the way most local festivals do with a parking lot a folding table and about two hundred people who showed up mostly because they had nothing else going on that weekend. Three years later the same event is drawing visitors from thirty states and the town that hosts it is running out of hotel rooms six months in advance. Here is the story of how one small festival accidentally became the most talked about event of the year.
 

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